Aunt Jemima, Uncle Ben’s, and the Cleveland Indians, three venerable brands in existence since the late 19th and early-mid 20th century, all eliminated in an extremely short period of time due to... Read more
Now here’s a ‘tail’ of two canines. Or more specifically, recent trademark parody cases involving man’s best friend…and the brand manager’s worst enemy. First, we’ll provide some... Read more
Protection of food products serves as a valuable case study for comparing and contrasting various IP strategies.... Read more
One key Branding Law strategy involves stretching the boundaries of traditional trademark principles for registering important business assets. As a companion piece to our discussion of non-standard... Read more
Launching a side business is a wise decision whether considering a career transition or even as a source of secondary income, especially during these uncertain... Read more
Now that we’re officially one year into the current catastrophe it’s time for a brief retrospective from a Branding Law perspective. Commonly-known as “the coronavirus” early on, as a... Read more
Branding is the watchword in candy marketing, and brand building is as much art as science. Consider York Peppermint Pattie as an example – the underlying message is cool peppermint flavor, its... Read more
Unique packs and novel product designs are often critical for a product’s success. But how can you protect your unique trade dress and product configurations from those looking to capitalize on... Read more
As the premier specialty IP law practice of Goldman Law Group, it is the mission of BRANDING LAW to provide legal strategy and protection for corporate and personal branding interests,... Read more
